Case 01 · RANEA

A self-initiated brand concept for Colombian specialty coffee.

Built on a quiet, real truth: the finest coffee this country grows is the coffee it ships away. ranea takes you home.

01ProjectSelf-initiated brand concept
02My roleStrategy · Naming · Identity · Packaging · Art direction
03ImageryConcept photography generated with AI
01
Excavate

The name was already there — in the mountains.

Colombian coffee is not just a product. It’s memory — the mountain, the kitchen at dawn, the cup on the table and whoever is sitting around it. So the name didn’t come from a moodboard. It came from the way people already talk in the coffee country.

Fig. 01 Anatomy of ranea
Line drawing of the RANEA letter n: an arch with two eyes, like a frog mid-hop.
ranear
/ra.ne’aɾ/verb · Colombian, paisa
  1. To linger and talk over a cup of coffee; to let the afternoon stretch with the people around you.
  2. fig. The pause where the coffee is only the excuse.
02
Translate

We turned a feeling into a system you can hold.

The organizing idea: a coffee that travels like a postcard — stamped, postmarked, addressed from a real place to a table that misses it.

Side of the pack

Origin, stamped — the way specialty coffee should be

Every batch is traced. Four marks on the side of the pack tell you what’s in the cup, and whose hands it passed through.

Process
Washed & naturally dried
Region
Buena Vista, Quindío
Roast
Medium
Harvester
Rosalina Quintero
Name & mark

The rounded wordmark, the frog-tilde, and the cup-isotype — one family, one wink.

Voice

“A coffee that misses you back.”

Warm, unhurried, a little homesick — it talks like a postcard, not a label.

Color & type

Cream paper, coffee ink, RANEA lime. Chillax + Text Me One.

Reveal

The part you feel before you understand it.

03
The postal system

Postcards from the origin

Every roast arrives addressed. Turn it over.

Postcard front: the green coffee mountains of the Eje Cafetero, RANEA wordmark.
Postcard back: a handwritten note with a coffee-branch stamp.

Click the postcard to read it

Let’s brew something worth lingering over.

Let’s talk